{"id":960,"date":"2019-02-19T11:03:14","date_gmt":"2019-02-19T09:03:14","guid":{"rendered":"http:\/\/helennieuweboer.com\/?page_id=960"},"modified":"2020-10-04T12:26:30","modified_gmt":"2020-10-04T10:26:30","slug":"sportswearasaservice","status":"publish","type":"page","link":"https:\/\/helennieuweboer.com\/home\/sportswearasaservice\/","title":{"rendered":"Product-Service Systeem: Sportkleding als een service voor Adidas"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2e1mmo-903a87565552699e3958ca79784a3306\">\n.avia-section.av-2e1mmo-903a87565552699e3958ca79784a3306{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/helennieuweboer.com\/wp-content\/uploads\/2019\/02\/IMG_6344-4-1500x519.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2e1mmo-903a87565552699e3958ca79784a3306 main_color avia-section-default avia-no-shadow  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class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22ehw8-0f0750b0ec4e49e1f5c0d76211973b2c\">\n#top .hr.hr-invisible.av-22ehw8-0f0750b0ec4e49e1f5c0d76211973b2c{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-22ehw8-0f0750b0ec4e49e1f5c0d76211973b2c hr-invisible  avia-builder-el-2  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xwdh4-547772a322c4f510e3e3c8dd9a1e75fe\">\n.avia-section.av-1xwdh4-547772a322c4f510e3e3c8dd9a1e75fe{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-1xwdh4-547772a322c4f510e3e3c8dd9a1e75fe main_color avia-section-default avia-no-shadow  avia-builder-el-3  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-960'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1or42w-65b13f2081fb30da6404f55253ef4d14\">\n#top .av-special-heading.av-1or42w-65b13f2081fb30da6404f55253ef4d14{\npadding-bottom:10px;\ncolor:#0a0a0a;\nfont-size:30px;\n}\nbody .av-special-heading.av-1or42w-65b13f2081fb30da6404f55253ef4d14 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1or42w-65b13f2081fb30da6404f55253ef4d14 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-1or42w-65b13f2081fb30da6404f55253ef4d14 .special-heading-inner-border{\nborder-color:#0a0a0a;\n}\n.av-special-heading.av-1or42w-65b13f2081fb30da6404f55253ef4d14 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1or42w-65b13f2081fb30da6404f55253ef4d14 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1or42w-65b13f2081fb30da6404f55253ef4d14 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1or42w-65b13f2081fb30da6404f55253ef4d14 av-special-heading-h5 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_before_av_three_fifth  avia-builder-el-first  av-inherit-size'><h5 class='av-special-heading-tag '  itemprop=\"headline\"  >Wat is de volgende stap voor Adidas?<\/h5><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1jujlk-e83b2058f659a6238156410ca65001a0 av_three_fifth  avia-builder-el-5  el_after_av_heading  el_before_av_two_fifth  first flex_column_div  '     ><section  class='av_textblock_section av-1h2q8g-babf54bc834b75bef10a7f9244f2afcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Tijdens dit grote masterproject voor de master Strategic Product Design heb ik samen met drie andere groepsgenoten een voorstel gemaakt voor een nieuw product-service systeem voor Adidas: PROformance, performance as a service. Dit concept is ontstaan uit diverse interviews met (semi)professionele sporters, desktop research en een creatieve sessies met fanatieke sporters. Tijdens dit onderzoek kwamen we er achter dat sportkleding slechts een klein onderdeel is van de prestaties van sporters. In de interviews kwamen drie gebieden naar voren die vooral van belang zijn om te presteren: fysiek, mentaal en tactisch gebied. Professionele sporters hebben ondersteuning op al deze gebieden. Dit is ondersteuning waar amateur sporters geen toegang tot hebben, maar wel behoefte aan hebben.Natuurlijk is de ondersteuning die topsporters krijgen niet altijd te betalen zijn voor amateurs. Daarom bedachten wij dat Adidas moet inzetten op product-service combinaties die deze ondersteuning en ontzorging wel mogelijk maken voor amateur sporters tegen een betaalbare prijs. Daarnaast is servitization voor Adidas een kans om de band met hun klanten te versterken en een stabielere stroom van inkomsten te genereren.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-18alu0-95b51d1d9041d04ce5fd044229a39f43 av_two_fifth  avia-builder-el-7  el_after_av_three_fifth  el_before_av_hr  flex_column_div  '     ><section  class='av_textblock_section av-13orxc-ee5306f85c9418411e952fac6a9a7de9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #000000;\"><strong>Soort project:<\/strong> <\/span><br \/>\nGroepsproject master Strategic Product Design<\/p>\n<p><span style=\"color: #000000;\"><strong>Mijn activiteiten: <\/strong><\/span><br \/>\nOrganiseren van creatieve sessies, interviews, desktop research, literatuur onderzoek<\/p>\n<p><span style=\"color: #000000;\"> <strong>Jaar:<\/strong> <\/span><br \/>\n2017<\/p>\n<\/div><\/section><\/div>\n<style 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